We’ve set the date for our Christmas Market fundraiser, and have been busy with the design process. The next step is to get the word out. Promotion of an event like our Christmas Market is essential in order to generate interest, and therefore sales. The Target Market is something which must be taken into consideration when promoting an event; through your Competitor Analysis, you should have identified your Target Market. Considering the scale of our event, we will be taking a simple approach to promotion which includes:
- poster distribution
- creating an Event Page on Facebook
- word of mouth
- directional signage (for the venue)
- email promotion
Each of you will individually put together an email contact list, and draft a short message to friends and family who you think are most likely to be interested in coming to our market sale, and/or supporting you. It can be nice just to see some familiar faces on the day. Remember to print a copy of this email for your Class File
Ken has kindly volunteered to set up an Event Page on Facebook. Those of you with a Facebook profile can share the event:
To share an upcoming event:
- Go to the event
- Click in the top right
- Select Share Event to post the event on your timeline
You can also copy the event's web address and paste it into a status update. Invite-only events can't be shared in status updates.
Remember to select the audience for your post before sharing.
Click on this link to the Dublin City Recreation and Culture Page, then navigate the sidebar to find information on guidelines and promotion for cultural events.
Remember to print all of the evidence you generate from your research! All of this should be included in your Class File.
